Vivitar has an extensive line of affordable digital cameras ranging from entry-level VGA cameras to six-megapixel digital cameras with zoom optics. The Vivicam series of digital cameras is one of the broadest product lines of digital cameras on the market today spanning the spectrum of interest from novice through serious-amateur digital photographer. The Vivitar digital camera line is constructed on the premise of value and quality.

Vivitar has a world-class line of flashes and lenses for 35 mm SLR cameras. Vivitar lenses and flashes have been a benchmark of quality in the photographic industry for over thirty years.